Convergence Culture, as Illustrated by Tally Hall
While watching Tally Hall’s excellent music video “Good Day” for me previous piece on their work, I was struck by how illuminating it is in terms of illustrating convergence culture. In Henry Jenkins book Convergence Culture (2006), he defines convergence as “the flow of content across multiple media platforms, the cooperation between multiple media industries, and he migratory behaviour of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want” (2). Participatory culture also plays an important role in the change towards convergence culture, the changes towards active consumer audiences in searching, consuming, and reshaping media.
So how does this relate to Tally Hall? Well, the video for “Good Day” reflects these changes to convergence culture quite aptly, as it plays with remediated footage through TVs, computers, DVD players, and more. Content is accessible through various means, with the lines of access often blurring. Near the end of the video, Tally Hall attend the funeral of a television set. Does this signify the end of TV as we know it? Not quite, but rather, the end of TV’s singular reign (after all, if the inferred meaning was that TV is obsolete, we likely wouldn’t be seeing so many TVs throughout the video in the first place.) Through a catchy and visually ambitious music video, Tally Hall infuses its depictions of the change to convergence culture with charm.